Increase your promotional ROI with highly personalized, targeted promotions. Set customer-specific spending thresholds based on purchasing patterns to increase overall, category, or product-specific spending. Offer tailored discounts that appropriately challenge customers without being too difficult to reach.
Where: This change applies to Lightning Experience in Enterprise, Unlimited and Developer editions where Global Promotions Management is enabled.
Why: You can use personalized targets when you use these templates.
- All the templates that provide rewards when customers buy specific products. For example, the Buy X, Get Discount + Rewards template.
- All the templates that provide rewards when customers’ shopping cart is worth a specific value. For example, the Spend X, Get Discount + Rewards template.
For example, when configuring a spend-based promotion using an external predictive AI model, a customer with a $50 historical spend receives easy, moderate, or hard targets of $60, $75, and $90. Meanwhile, a $100 spender receives targets of $120, $150, and $200.
How: Turn on Personalized Promotions from the Global Promotions Management Settings screen. Create a promotion by clicking New Personalized Promotion and select External Model on the Select Personalization Configuration screen and complete the remaining steps in the wizard. Manually populate the personalized value fields on the Promotion Party Usage records.