---
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title: Create Promotions That Adapt to Each Customer's Purchase Behavior
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version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_gpm_personalized_promotions.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_gpm_personalized_promotions.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 676085f2f4e188a012aa464165c6db4dd8fd0fd1225bb44aaaf5f469011320ea
description: Increase your promotional ROI with highly personalized, targeted promotions. Set customer-specific spending thresholds based on purchasing patterns to increase overall, category, or product-specific spending. Offer tailored discounts that appropriately challenge customers without being too difficult to reach.
products:
  - Cross Cloud
release: "264"
---
# Create Promotions That Adapt to Each Customer's Purchase Behavior

Increase your promotional ROI with highly personalized, targeted promotions. Set customer-specific spending thresholds based on purchasing patterns to increase overall, category, or product-specific spending. Offer tailored discounts that appropriately challenge customers without being too difficult to reach.

**Where:** This change applies to Lightning Experience in Enterprise, Unlimited and Developer editions where Global Promotions Management is enabled.

**Why:** You can use personalized targets when you use these templates.

- All the templates that provide rewards when customers buy specific products. For example, the Buy X, Get Discount + Rewards template.
- All the templates that provide rewards when customers’ shopping cart is worth a specific value. For example, the Spend X, Get Discount + Rewards template.

For example, when configuring a spend-based promotion using an external predictive AI model, a customer with a $50 historical spend receives easy, moderate, or hard targets of $60, $75, and $90. Meanwhile, a $100 spender receives targets of $120, $150, and $200.

**How:** Turn on **Personalized Promotions** from the Global Promotions Management Settings screen. Create a promotion by clicking **New Personalized Promotion** and select **External Model** on the Select Personalization Configuration screen and complete the remaining steps in the wizard. Manually populate the personalized value fields on the Promotion Party Usage records.