If you use Shopper Profile Sync, a change to a mapped attribute in a B2C Commerce shopper profile now triggers an update to the connected person account in Salesforce. Before this change, a scheduled job synced the updates, so changes could take up to 30 minutes to appear. The new sync behavior ensures that agentic workflows and service reps across the connected orgs receive accurate shopper data when it changes.
Where: This change applies to B2C Commerce.