---
schema_version: "1"
id: e5962012b010ae6109145af62582f902efad71f7d49f706fcf00625fecd7f30c
title: Keep Person Accounts Current with Faster Shopper Profile Updates
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/264-0-0/rn_b2c_shopper_profile_sync_attribute_updates.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_b2c_shopper_profile_sync_attribute_updates.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: cb30d85eaf0338f909c7e41b9988ad0e96b94522b90276af50a30c8d49e77cc1
description: If you use Shopper Profile Sync, a change to a mapped attribute in a B2C Commerce shopper profile now triggers an update to the connected person account in Salesforce. Before this change, a scheduled job synced the updates, so changes could take up to 30 minutes to appear. The new sync behavior ensures that agentic workflows and service reps across the connected orgs receive accurate shopper data when it changes.
products:
  - Cross Cloud
release: "264"
---
# Keep Person Accounts Current with Faster Shopper Profile Updates

If you use Shopper Profile Sync, a change to a mapped attribute in a B2C Commerce shopper profile now triggers an update to the connected person account in Salesforce. Before this change, a scheduled job synced the updates, so changes could take up to 30 minutes to appear. The new sync behavior ensures that agentic workflows and service reps across the connected orgs receive accurate shopper data when it changes.

**Where:** This change applies to B2C Commerce.

#### See Also

- [_Salesforce Help_: Configure Shopper Profile Sync](https://help.salesforce.com/s/articleView?id=cc.b2c_configure_shopper_profile_sync.htm&language=en_US)