The Shopper Agent for B2C Storefronts, powered by Agentforce, guides shoppers through their product discovery and purchasing journey. Shoppers can “chat” with the Agent and receive assistance with product search and recommendations, learn about promotions, get answers to frequently asked questions, and count on secure checkout.
- Measure Shopper Agent Analytics with Agentforce Commerce Client
Understand how much conversion and revenue your B2C Shopper Agent drives across your Storefront Reference Architecture (SFRA) storefront. Track agent-influenced orders, the conversion rate, and average order value (AOV) in one place. Compare agent-influenced performance against your site-wide baselines to see how much impact the agent drives. Analytics data comes from the Agentforce Commerce Client, now delivered by the plugin_commerce_client cartridge, which replaces the retired plugin_shopper_agent cartridge.