Reinforce Brand Identity with Toll-Free Caller ID Numbers

Configure a toll-free number (TFN) as your org-wide Caller Line Identification (CLI) for outbound calls. Customers see a consistent, recognizable "return to base" number on callbacks, which helps improve answer and response rates. Previously, toll-free numbers were restricted from use as CLI, limiting admins to standard numbers for outbound caller ID.

Where: This change is available in Salesforce orgs with this telephony model.

  • Salesforce Voice (Native Telephony)

How: Configure a toll-free number as your org-wide CLI in your outbound calling settings.