Bridge the gap between offer delivery and final sales by linking orders with offers that drove them and by mapping offers with the customers who used them. Evaluate performance against predefined goals to identify exactly which offers boosted revenue and which customer segments engaged most effectively. Take data-driven decisions when planning new offers, modifying existing offers, and refining marketing strategies.
Where: This change applies to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions with Real-Time Offer Management.