---
schema_version: "1"
id: 7029d77e53766176dd95815eadbf8d558f0dfc7a185d110cfc42d7ec1df7d6b3
title: Track Offer Performance and Drive Data-Driven Decisions
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_rtom_offers_performance.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_rtom_offers_performance.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2af4de306db15b3a22771ca7f12fa7a4b0e0d3175e7a61ecf941a31b7d8fba0f
description: Bridge the gap between offer delivery and final sales by linking orders with offers that drove them and by mapping offers with the customers who used them. Evaluate performance against predefined goals to identify exactly which offers boosted revenue and which customer segments engaged most effectively. Take data-driven decisions when planning new offers, modifying existing offers, and refining marketing strategies.
products:
  - Cross Cloud
release: "262"
---
# Track Offer Performance and Drive Data-Driven Decisions

Bridge the gap between offer delivery and final sales by linking orders with offers that drove them and by mapping offers with the customers who used them. Evaluate performance against predefined goals to identify exactly which offers boosted revenue and which customer segments engaged most effectively. Take data-driven decisions when planning new offers, modifying existing offers, and refining marketing strategies.

**Where:** This change applies to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions with Real-Time Offer Management.

#### See Also

- [_Salesforce Help_: Design Offers](https://help.salesforce.com/s/articleView?id=mktg.offers_create.htm&language=en_US)