Build and Manage Effective Campaigns

Create Campaigns Faster with Flow Templates

To help marketers build automations faster, you can now access a library of flow templates directly from the campaign record. Each template comes preconfigured with flow elements for marketing use cases and automatically relates the new flow to the campaign.

SEE ALSO | Salesforce Help: Working with Campaigns

Enhance Campaign Collaboration with Slack Channels

Boost your team’s productivity and encourage collaborative campaign management by using Slack channels. Adding a campaign on the Campaigns tab creates or links a Slack channel, which serves as a central hub for team discussions. This dedicated channel shows key campaign details and posts updates, eliminating communication barriers and streamlining the process.

SEE ALSO | Salesforce Help: Campaigns for Slack

Deploy Campaign Creation and Journey Decisioning Agents in the New Agentforce Builder

The Campaign Creation and Journey Decisioning agent templates are now available in the new Agentforce Builder, the low-code canvas for building Agentforce agents using Agent Script. Existing Campaign Creation and Journey Decisioning Agent deployments aren’t automatically migrated. Admins must redeploy the agents through the new Agentforce Builder. Legacy agent deployments will continue to work as-is until you transition agents to the new builder.

SEE ALSO | Salesforce Help: Build Enterprise-Ready Agents with the New Agentforce Builder

SEE ALSO | Salesforce Help: Agentforce in Marketing Cloud Next

SEE ALSO | Salesforce Help: Agentforce Campaign Creation Onboarding Guide

Optimize Customer Outcomes with Agentforce Journey Decisioning

Assign the most relevant marketing experiences to your customers by using an intelligent, unified automation engine from Agentforce. After you provide context for the Journey Decisioning agent, it reviews real-time behavior and profile data and then dynamically selects the best campaign flow for each individual.

Improve Brand Recognition with Virtual Contact Cards

Instantly create and send virtual contact cards as MMS messages so that subscribers can save your contact info directly to their mobile devices. After customers save your contact card, your brand name and logo appear on every future interaction.

SEE ALSO | Salesforce Help: Create a Contact Card

Create Personalized MMS Messages

Go beyond simple text messages and create visually rich messages by adding images, GIFs, videos, and personalized contact cards. Sending MMS messages is only supported in the United States and Canada.

SEE ALSO | Salesforce Help: Create an SMS and MMS Message

Track Conversions from Click-to-WhatsApp Ads

Automatically track and attribute inbound WhatsApp conversations to your Meta Click-to-WhatsApp ads. We capture referral data and stream it into Data 360 so that you can accurately measure ad spend effectiveness and optimize your marketing strategy.

SEE ALSO | Salesforce Help: Use Click-to-WhatsApp Ads (can be outdated or unavailable during release preview)

The Default Campaign Experience Has Changed

Now when you create a new campaign or add a flow to an existing campaign, you start on the Build Your Own tab. You can select a trigger for your campaign flow, browse flow templates, or start with a preconfigured flow from the Quick Start tab.