---
schema_version: "1"
id: c3d2efadfb4b3f259745463fd09058b54b588d7f1996508c3b6e04cf1718626c
title: Build and Manage Effective Campaigns
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_mktg_campaigns.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_campaigns.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 350d634bbf7fe6e8a3cc3b4da4d6a2c4d23de96cc5707626e2666b7c4256ae6c
description: Improve campaign performance and team productivity with AI-driven automation, collaborative Slack integration, and enhanced messaging. Accelerate workflows by using new Agentforce templates and flow templates, and increase subscriber engagement with branded virtual contact cards and rich MMS messages.
products:
  - Cross Cloud
release: "262"
---
# Build and Manage Effective Campaigns

Improve campaign performance and team productivity with AI-driven automation, collaborative Slack integration, and enhanced messaging. Accelerate workflows by using new Agentforce templates and flow templates, and increase subscriber engagement with branded virtual contact cards and rich MMS messages.

**Where:** These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Growth and Advanced editions.

## Create Campaigns Faster with Flow Templates

To help marketers build automations faster, you can now access a library of flow templates directly from the campaign record. Each template comes preconfigured with flow elements for marketing use cases and automatically relates the new flow to the campaign.

SEE ALSO | _Salesforce Help_: [Working with Campaigns](https://help.salesforce.com/s/articleView?id=mktg.mktg_campaigns_ref.htm&type=5&language=en_US)

## Enhance Campaign Collaboration with Slack Channels

Boost your team’s productivity and encourage collaborative campaign management by using Slack channels. Adding a campaign on the Campaigns tab creates or links a Slack channel, which serves as a central hub for team discussions. This dedicated channel shows key campaign details and posts updates, eliminating communication barriers and streamlining the process.

SEE ALSO | _Salesforce Help_: [Campaigns for Slack](https://help.salesforce.com/s/articleView?id=slack.slack_apps_campaigns_parent.htm&language=en_US)

## Deploy Campaign Creation and Journey Decisioning Agents in the New Agentforce Builder

The Campaign Creation and Journey Decisioning agent templates are now available in the new Agentforce Builder, the low-code canvas for building Agentforce agents using Agent Script. Existing Campaign Creation and Journey Decisioning Agent deployments aren’t automatically migrated. Admins must redeploy the agents through the new Agentforce Builder. Legacy agent deployments will continue to work as-is until you transition agents to the new builder.

SEE ALSO | _Salesforce Help_: [Build Enterprise-Ready Agents with the New Agentforce Builder](https://help.salesforce.com/s/articleView?id=ai.agent_builder_intro.htm&language=en_US)

SEE ALSO | _Salesforce Help_: [Agentforce in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_einstein_copilot_in_mc.htm&language=en_US)

SEE ALSO | _Salesforce Help_: [Agentforce Campaign Creation Onboarding Guide](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/assets/pdf/agentforce-marketing-campaign-creation_onboarding-guide.pdf)

## Optimize Customer Outcomes with Agentforce Journey Decisioning

Assign the most relevant marketing experiences to your customers by using an intelligent, unified automation engine from Agentforce. After you provide context for the Journey Decisioning agent, it reviews real-time behavior and profile data and then dynamically selects the best campaign flow for each individual.

## Improve Brand Recognition with Virtual Contact Cards

Instantly create and send virtual contact cards as MMS messages so that subscribers can save your contact info directly to their mobile devices. After customers save your contact card, your brand name and logo appear on every future interaction.

SEE ALSO | _Salesforce Help_: [Create a Contact Card](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_contact_card_create.htm&type=5&language=en_US)

## Create Personalized MMS Messages

Go beyond simple text messages and create visually rich messages by adding images, GIFs, videos, and personalized contact cards. Sending MMS messages is only supported in the United States and Canada.

SEE ALSO | _Salesforce Help_: [Create an SMS and MMS Message](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_sms_create.htm&language=en_US&type=5)

## Track Conversions from Click-to-WhatsApp Ads

Automatically track and attribute inbound WhatsApp conversations to your Meta Click-to-WhatsApp ads. We capture referral data and stream it into Data 360 so that you can accurately measure ad spend effectiveness and optimize your marketing strategy.

SEE ALSO | _Salesforce Help_: [Use Click-to-WhatsApp Ads](https://help.salesforce.com/s/articleView?id=mktg.mktg_click_to_whatsapp.htm&language=en_US) (can be outdated or unavailable during release preview)

## The Default Campaign Experience Has Changed

Now when you create a new campaign or add a flow to an existing campaign, you start on the Build Your Own tab. You can select a trigger for your campaign flow, browse flow templates, or start with a preconfigured flow from the Quick Start tab.

- **[Upload DLT Templates to Send SMS Messages in India](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_sms_dlt.htm&release=262.0.0&type=5)**  
    To send SMS messages in India and adhere to Telecom Regulatory Authority of India (TRAI) regulations, upload Distributed Ledger Technology (DLT) templates to Marketing Cloud Next. Reduce spam and improve message deliverability, ensuring your SMS campaigns in India reach customers without delay.