Close deals quickly and accurately measure ad spend effectiveness with new WhatsApp integration capabilities. You can now automatically track inbound WhatsApp conversations from your Meta ads and send payment options to customers in India directly within a chat.
Where: These changes apply to Marketing Cloud Engagement Corporate and Enterprise Editions
Send Payment Options in WhatsApp in India
Close deals quickly and increase conversion rates by sending payment options directly within WhatsApp chat. Configure a payment method, either UPI Intent or a Payment Link. This message template is currently available only for messages sent to India.
SEE ALSO | Salesforce Help: Send Payment Options in a WhatsApp Message (can be outdated or unavailable during release preview)
Track Conversions from Click-to-WhatsApp Ads
Automatically track and attribute inbound WhatsApp conversations to Meta "Click-to-WhatsApp" ads. By capturing referral data and streaming it into Data 360, marketers can better measure ad spend effectiveness and optimize your marketing strategy.
SEE ALSO | Salesforce Help: Use Click-to-WhatsApp Ads (can be outdated or unavailable during release preview)
Reach WhatsApp Users with Usernames Using Business-Scoped User IDs
Import contacts with BSUIDs, send outbound messages when phone numbers aren't available, and track message engagement across both identifiers. Maintain contact continuity with WhatsApp users when they hide their phone numbers with usernames. Marketing Cloud supports Meta's Business-Scoped User ID (BSUID), which identifies users who enable username privacy.
When: Starting June 2026, Marketing Cloud Engagement handles BSUID user-initiated messages without disruption.
See Also | External Documentation: Business- Scoped User IDs