---
schema_version: "1"
id: 54a441139d6018818e4ff04ee05f5e5a1a58e7792322f3a886f00eaf5369a54c
title: Optimize WhatsApp Campaigns with Ad Tracking and In-Chat Payments
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_mce_parent_whatsapp.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mce_parent_whatsapp.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3b409a815ce3b690ca163fe5b5cc4f892b16833b7534d6565e9e38761f764811
description: Close deals quickly and accurately measure ad spend effectiveness with new WhatsApp integration capabilities. You can now automatically track inbound WhatsApp conversations from your Meta ads and send payment options to customers in India directly within a chat.
products:
  - Cross Cloud
release: "262"
---
# Optimize WhatsApp Campaigns with Ad Tracking and In-Chat Payments

Close deals quickly and accurately measure ad spend effectiveness with new WhatsApp integration capabilities. You can now automatically track inbound WhatsApp conversations from your Meta ads and send payment options to customers in India directly within a chat.

**Where:** These changes apply to Marketing Cloud Engagement Corporate and Enterprise Editions

## Send Payment Options in WhatsApp in India

Close deals quickly and increase conversion rates by sending payment options directly within WhatsApp chat. Configure a payment method, either UPI Intent or a Payment Link. This message template is currently available only for messages sent to India.

SEE ALSO | _Salesforce Help_: [Send Payment Options in a WhatsApp Message](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_whatsapp_payment_messages.htm&language=en_US) (can be outdated or unavailable during release preview)

## Track Conversions from Click-to-WhatsApp Ads

Automatically track and attribute inbound WhatsApp conversations to Meta "Click-to-WhatsApp" ads. By capturing referral data and streaming it into Data 360, marketers can better measure ad spend effectiveness and optimize your marketing strategy.

SEE ALSO | _Salesforce Help_: [Use Click-to-WhatsApp Ads](https://help.salesforce.com/s/articleView?id=mktg.mc_jb_click_to_whatsapp.htm&language=en_US) (can be outdated or unavailable during release preview)

## Reach WhatsApp Users with Usernames Using Business-Scoped User IDs

Import contacts with BSUIDs, send outbound messages when phone numbers aren't available, and track message engagement across both identifiers. Maintain contact continuity with WhatsApp users when they hide their phone numbers with usernames. Marketing Cloud supports Meta's Business-Scoped User ID (BSUID), which identifies users who enable username privacy.

When: Starting June 2026, Marketing Cloud Engagement handles BSUID user-initiated messages without disruption.

See Also | _External Documentation_: _[Business- Scoped User IDs](https://developers.facebook.com/documentation/business-messaging/whatsapp/business-scoped-user-ids/)_