Bring paid media, owned channels, and CRM insights together in a single intelligence framework. Analyze attribution models, track pipeline impact, and understand how marketing drives revenue without manual data stitching.
Where: These changes apply to Lightning Experience in Salesforce Enterprise, Performance, Unlimited, and Developer editions with Marketing Intelligence in Marketing Cloud Next.
Analyze Marketing Performance with Unified Marketing Intelligence
Evaluate your marketing initiatives across every touchpoint, journey stage, and segment from a single, centralized experience in Marketing Cloud. This unified analytics framework connects data from across your marketing apps and surfaces AI-generated insights based on your active channels. Now available across paid and owned media, use multi-touch attribution and segment intelligence to understand cross-channel performance, reduce reporting gaps, and make faster decisions.
Track Account Engagement with Unified B2B Marketing Dashboards
See how every marketing touchpoint affects account progression, pipeline, and revenue from a single dashboard. Built on the Unified Marketing Intelligence framework, these dashboards provide consistent attribution, goal management, and high-performance analytics. Now, track buying-group activity across all channels in one place to easily understand impact and make data-driven decisions.