---
schema_version: "1"
id: 6558a7b4852aaecd900a082f058442ae2509628ff705b6cb12951d1cdd13695a
title: Unify Your Marketing Data for Complete Performance Visibility
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_mc_mi_umi.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_umi.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3ba6161b4ba49f580eb192ecdd1b2e8feeb10a6d9c67c699e9276c67f2a86ca7
description: Bring paid media, owned channels, and CRM insights together in a single intelligence framework. Analyze attribution models, track pipeline impact, and understand how marketing drives revenue without manual data stitching.
products:
  - Cross Cloud
release: "262"
---
# Unify Your Marketing Data for Complete Performance Visibility

Bring paid media, owned channels, and CRM insights together in a single intelligence framework. Analyze attribution models, track pipeline impact, and understand how marketing drives revenue without manual data stitching.

**Where:** These changes apply to Lightning Experience in Salesforce Enterprise, Performance, Unlimited, and Developer editions with Marketing Intelligence in Marketing Cloud Next.

## Analyze Marketing Performance with Unified Marketing Intelligence

Evaluate your marketing initiatives across every touchpoint, journey stage, and segment from a single, centralized experience in Marketing Cloud. This unified analytics framework connects data from across your marketing apps and surfaces AI-generated insights based on your active channels. Now available across paid and owned media, use multi-touch attribution and segment intelligence to understand cross-channel performance, reduce reporting gaps, and make faster decisions.

## Track Account Engagement with Unified B2B Marketing Dashboards

See how every marketing touchpoint affects account progression, pipeline, and revenue from a single dashboard. Built on the Unified Marketing Intelligence framework, these dashboards provide consistent attribution, goal management, and high-performance analytics. Now, track buying-group activity across all channels in one place to easily understand impact and make data-driven decisions.