Marketing Intelligence now delivers more control and visibility in Summer '26 by unifying all your marketing data in a single framework. Gain AI-powered analysis and proactive recommendations with Agentforce, track customer journeys with enhanced dashboards, and unify attribution across channels to align marketing goals with predictive analytics. These updates provide a complete, integrated view of performance to help you optimize campaigns and measure ROI more efficiently.
- Unify Your Marketing Data for Complete Performance Visibility
Bring paid media, owned channels, and CRM insights together in a single intelligence framework. Analyze attribution models, track pipeline impact, and understand how marketing drives revenue without manual data stitching. - Unlock Deeper Insights with Improved Data Management
Gain greater control, visibility, and efficiency across your marketing data with streamlined connections, automated pipelines, and deeper insights into data quality and customer journeys. - Act on Marketing Insights Faster with Agentforce
Use AI-powered analytics and proactive alerts to monitor campaign performance and optimize results in your daily workflow. Ask data questions with Tableau Next Analytics, track pacing with Tableau Next Inspector, and optimize paid media directly in Slack across channels like LinkedIn and Snapchat. - Explore Customer Journeys and Performance with Smarter Dashboards
Visualize how customers move across channels, identify high-performing paths to conversion, and enhance dashboards with AI-generated campaign summaries that update automatically with your filters.