Visualize how customers move across channels, identify high-performing paths to conversion, and enhance dashboards with AI-generated campaign summaries that update automatically with your filters.
Where: These changes apply to Lightning Experience in Salesforce Enterprise, Performance, Unlimited, and Developer editions with Marketing Intelligence in Marketing Cloud Next.
Visualize Customer Journeys with Cross-Channel Path Exploration
See exactly how customers move across channels from first touch to conversion with an interactive Sankey diagram in your touch-based attribution dashboards. This tool highlights common journeys, high-impact paths, and drop-off points, helping you understand what resonates with customers and where to optimize. With Cross-Channel Path Exploration, make smarter decisions and allocate budget more effectively across campaigns.
Map Customer Journeys with Funnel Attribution
Understand how customers move through each stage of your marketing funnel and where they drop off. Using stage-based dashboards in Marketing Intelligence, visualize the sequence of touchpoints across channels, identify high-impact paths, and optimize campaigns to drive more conversions. Funnel Attribution turns fragmented engagement data into clear, actionable insights to improve performance and budget allocation.