Preserve segment and activation context in downstream payloads by including standard attributes in Campaign Data. Available standard attributes are Activation Name, Activation ID, Segment Name, Segment ID, Activation Run ID, and Activation Publish Start Time. Each selected attribute is added as a separate column in activation output and carries the same value for all records in that run.
Why: Contextual data improves downstream traceability, reconciliation, auditability, and cross-channel performance reporting. You can still add custom name-value fields alongside these standard attributes.
Where: This change applies to Data 360 in Enterprise, Performance, Unlimited, and Developer editions.
When: This feature is available starting in July 2026.
See Also
- Salesforce Help: Create an Activation for a Data 360 Target
- Salesforce Help: Create an Activation for Marketing Cloud Engagement Target
- Salesforce Help: Create an Activation for File Storage Target
- Salesforce Help: Create an API Activation in Data 360
- Salesforce Help: Create a Batch DMO Activation in Data 360