---
schema_version: "1"
id: 191d0e35bf1284aed40b73e5f2112bea1e6638087d1b607a43aa4a56b97b2377
title: Add Standard Attributes to Campaign Data in Activations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_cdp_2026_summer_standard_attributes_campaign_data_activations.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_cdp_2026_summer_standard_attributes_campaign_data_activations.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d22e20b7b2efe71c5018af9d0a028d09c02c2f9a5247be1bc6d1b0c1ae4ec3b8
description: Preserve segment and activation context in downstream payloads by including standard attributes in Campaign Data. Available standard attributes are Activation Name, Activation ID, Segment Name, Segment ID, Activation Run ID, and Activation Publish Start Time. Each selected attribute is added as a separate column in activation output and carries the same value for all records in that run.
products:
  - Cross Cloud
release: "262"
---
# Add Standard Attributes to Campaign Data in Activations

Preserve segment and activation context in downstream payloads by including standard attributes in Campaign Data. Available standard attributes are Activation Name, Activation ID, Segment Name, Segment ID, Activation Run ID, and Activation Publish Start Time. Each selected attribute is added as a separate column in activation output and carries the same value for all records in that run.

**Why:** Contextual data improves downstream traceability, reconciliation, auditability, and cross-channel performance reporting. You can still add custom name-value fields alongside these standard attributes.

**Where:** This change applies to Data 360 in Enterprise, Performance, Unlimited, and Developer editions.

**When:** This feature is available starting in July 2026.

#### See Also

- [_Salesforce Help_: Create an Activation for a Data 360 Target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_data_cloud_activation.htm&type=5&language=en_US)
- [_Salesforce Help_: Create an Activation for Marketing Cloud Engagement Target](https://help.salesforce.com/s/articleView?id=data.c360_a_create_marketing_cloud_activation.htm&type=5&language=en_US)
- [_Salesforce Help_: Create an Activation for File Storage Target](https://help.salesforce.com/s/articleView?id=data.c360_a_add_activation_target.htm&type=5&language=en_US)
- [_Salesforce Help_: Create an API Activation in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_api_activation.htm&type=5&language=en_US)
- [_Salesforce Help_: Create a Batch DMO Activation in Data 360](https://help.salesforce.com/s/articleView?id=data.c360_a_batch_dmo_activation.htm&type=5&language=en_US)