Use clean room activation to send matched audiences directly to a provider’s S3 bucket. The provider can activate the matched audience to their advertising platform. Improve your ad spend with higher match rates and limited data exposure.
Where: This change applies to Lightning Experience in Data Cloud in Enterprise, Performance, Unlimited, and Developer editions.
When: This feature is available starting in May 2026.
Why: Unlike activating first-party data directly, clean room activation matches your customer list against the provider's audience first, and you share only confirmed overlaps with the provider for activation. Providers receive ready-to-use audience data in their own environment for activation to any advertising platform or media system, without any data exposure. Consumers share only the matched audience list instead of a complete audience segment and receive an audit log to verify the match count.