---
schema_version: "1"
id: f3e702474c37f26685cac0245434eba754d577073f72301dd661e63e055a8c06
title: Activate Matched Audiences with Clean Rooms
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_cdp_2026_summer_crc_clean_room_activation.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_cdp_2026_summer_crc_clean_room_activation.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: de8fd740f47ddeec4345e71568a8f901c89833141d3ec025f4ff2efb5aa13263
description: Use clean room activation to send matched audiences directly to a provider’s S3 bucket. The provider can activate the matched audience to their advertising platform. Improve your ad spend with higher match rates and limited data exposure.
products:
  - Cross Cloud
release: "262"
---
# Activate Matched Audiences with Clean Rooms

Use clean room activation to send matched audiences directly to a provider’s S3 bucket. The provider can activate the matched audience to their advertising platform. Improve your ad spend with higher match rates and limited data exposure.  

**Where:** This change applies to Lightning Experience in Data Cloud in Enterprise, Performance, Unlimited, and Developer editions. 

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-release-notes-salesforce_release_notes-262-0-0-production-enus/e945111b-3e0a-4011-accc-d5949363bfcc/images/icon_note.png)

Note This feature isn't available in Government Cloud.

**When:** This feature is available starting in May 2026.

**Why:** Unlike activating first-party data directly, clean room activation matches your customer list against the provider's audience first, and you share only confirmed overlaps with the provider for activation. Providers receive ready-to-use audience data in their own environment for activation to any advertising platform or media system, without any data exposure. Consumers share only the matched audience list instead of a complete audience segment and receive an audit log to verify the match count.

#### See Also

- [_Salesforce Help_: Clean Room Activation](https://help.salesforce.com/s/articleView?id=data.c360_a_crc_clean_room_activation.htm&language=en_US)