Ensure your data reaches Amazon by mapping a country code for every activated segment to comply with regional regulations. Amazon now rejects your data without this mapping regardless of the operating region. For profiles in regulated regions, such as the EEA, advertisers must also provide consent signals by using industry-standard formats or Amazon-specific values to prevent rejection.
Where: This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.
When: This feature is available starting in May 2026.
How: When you activate your audience segments, map the country code, which is now a required field.