---
schema_version: "1"
id: 759d9bd6adadf6e07d8d658ee74b4be44126de5e855909ac9302f56fb1d70b5e
title: Map Country Codes and Consent Signals for Amazon Activations
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_cdp_2026_summer_ad_audiences_amazon_consent_req.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_cdp_2026_summer_ad_audiences_amazon_consent_req.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 553a0ede52515fbc0ab2c78d8cd28b5ece33f35a1c12efc01135504ef7191568
description: Ensure your data reaches Amazon by mapping a country code for every activated segment to comply with regional regulations. Amazon now rejects your data without this mapping regardless of the operating region. For profiles in regulated regions, such as the EEA, advertisers must also provide consent signals by using industry-standard formats or Amazon-specific values to prevent rejection.
products:
  - Cross Cloud
release: "262"
---
# Map Country Codes and Consent Signals for Amazon Activations

Ensure your data reaches Amazon by mapping a country code for every activated segment to comply with regional regulations. Amazon now rejects your data without this mapping regardless of the operating region. For profiles in regulated regions, such as the EEA, advertisers must also provide consent signals by using industry-standard formats or Amazon-specific values to prevent rejection.

**Where:** This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.

**When:** This feature is available starting in May 2026.

**How:** When you activate your audience segments, map the country code, which is now a required field.