The Shopper Agent for B2C Commerce, powered by Agentforce, helps shoppers through their product discovery and purchasing journey. Shoppers can “chat” with the Agent and receive assistance with product search and recommendations, learn about promotions, get answers to frequently asked questions, and count on secure checkout.
- Shopper Agent Powered by Agentic Commerce Search is Redesigned
Set up and deploy the B2C Shopper Agent quicker with a new streamlined setup. Product discovery is now powered by Agentic Commerce Search to deliver more accurate and contextual results. It’s also easier to configure the agent by using the new Agentforce Builder and Agent Script. When a shopper starts a conversation with the agent, a new Agentforce Commerce Client with an improved interface replaces Enhanced Chat. - Shopper Agent Now Uses Your Store's Gross Tax Configuration
Shopper Agent now automatically detects and respects your gross taxation configuration in cart and checkout flows across SFRA and PWA storefronts. No additional setup is required. All cart operations—adding and removing items, updating quantities, and applying coupons and promotions—reflect the gross prices that shoppers see in the storefront.