Unlock Agentic Shopping and Cross-Cloud Experiences by Connecting B2C Commerce to Salesforce

With just a few clicks, create a trusted data exchange between B2C Commerce and a dedicated Salesforce org. By connecting your B2C Commerce instance to a Salesforce org, you can access cross-cloud experiences like Shopper Agent, Merchant Agent, Shopper Profile Sync, and Shopper Notifications.

Where: This change applies to B2C Commerce and Lightning Experience in Enterprise and Unlimited editions.

How: In Business Manager, go to Administration | Global Preferences | Salesforce Connection. Click New Connection. Log in to your Salesforce org. Click Allow to authorize the connection.

Warning
Warning Refreshing a connected Salesforce sandbox org breaks the connection. If you refreshed your connected Salesforce sandbox org and need help with repairing the connection, contact Salesforce Customer Support.