---
schema_version: "1"
id: cb060a679220a723f123f9fc3b95b326ce352c6ae17312dde7c96ce7a8e69269
title: Unlock Agentic Shopping and Cross-Cloud Experiences by Connecting B2C Commerce to Salesforce
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_b2c_salesforce_connection.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_b2c_salesforce_connection.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 01537e26380512071f5af0133cf4d03db78d8a247f779d8ab93e87ee606836e3
description: With just a few clicks, create a trusted data exchange between B2C Commerce and a dedicated Salesforce org. By connecting your B2C Commerce instance to a Salesforce org, you can access cross-cloud experiences like Shopper Agent, Merchant Agent, Shopper Profile Sync, and Shopper Notifications.
products:
  - Cross Cloud
release: "262"
---
# Unlock Agentic Shopping and Cross-Cloud Experiences by Connecting B2C Commerce to Salesforce

With just a few clicks, create a trusted data exchange between B2C Commerce and a dedicated Salesforce org. By connecting your B2C Commerce instance to a Salesforce org, you can access cross-cloud experiences like Shopper Agent, Merchant Agent, Shopper Profile Sync, and Shopper Notifications.

**Where:** This change applies to B2C Commerce and Lightning Experience in Enterprise and Unlimited editions.

**How:** In Business Manager, go to **Administration** | **Global Preferences** | **Salesforce Connection**. Click **New Connection**. Log in to your Salesforce org. Click **Allow** to authorize the connection.

![Warning](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-release-notes-salesforce_release_notes-262-0-0-production-enus/e945111b-3e0a-4011-accc-d5949363bfcc/images/icon_warning.png)

Warning Refreshing a connected Salesforce sandbox org breaks the connection. If you refreshed your connected Salesforce sandbox org and need help with repairing the connection, contact Salesforce Customer Support.

#### See Also

- [_Salesforce Help_: Connect Your B2C Commerce Instance to Salesforce (can be outdated or unavailable during release preview)](https://help.salesforce.com/s/articleView?id=cc.b2c_connected_comm_salesforce_connection.htm&language=en_US)