Add structured data (for example, Schema.org) to your storefront pages with a JSON-LD page meta tag. Search engines and AI answer engines, such as ChatGPT and Perplexity, can then read facts such as product name and price directly instead of inferring them from your HTML. Improve organic discoverability and enable rich results.
Where: This change applies to B2C Commerce.
How: In Business Manager, go to Merchant Tools | SEO & Discoverability | Page Meta Tag Rules. Create a page meta tag definition with the JSON-LD type, add a rule that contains your JSON-LD template, and assign the rule to the products, categories, content, or site where you want the structured data.