---
schema_version: "1"
id: b9027b268269560eeab5c82eb7f9014e4e315eaf845079ff062550bf9ff4312b
title: Improve Search and AI Discoverability with JSON-LD (JSON for Linked Data) Tags
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/262-0-0/rn_b2c_json_ld_structured_data.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_b2c_json_ld_structured_data.htm&release=262.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5a9b21e820b74c3b431b569290f58ac1c6e3db11a1ef1e0c17d0b7f4aaf01705
description: Add structured data (for example, Schema.org) to your storefront pages with a JSON-LD page meta tag. Search engines and AI answer engines, such as ChatGPT and Perplexity, can then read facts such as product name and price directly instead of inferring them from your HTML. Improve organic discoverability and enable rich results.
products:
  - Cross Cloud
release: "262"
---
# Improve Search and AI Discoverability with JSON-LD (JSON for Linked Data) Tags

Add structured data (for example, Schema.org) to your storefront pages with a JSON-LD page meta tag. Search engines and AI answer engines, such as ChatGPT and Perplexity, can then read facts such as product name and price directly instead of inferring them from your HTML. Improve organic discoverability and enable rich results.

**Where:** This change applies to B2C Commerce.

**How:** In Business Manager, go to **Merchant Tools** | **SEO & Discoverability** | **Page Meta Tag Rules**. Create a page meta tag definition with the **JSON-LD** type, add a rule that contains your JSON-LD template, and assign the rule to the products, categories, content, or site where you want the structured data.

#### See Also

- [_Salesforce Help_: JSON-LD (JSON for Linked Data) Tags (can be outdated or unavailable during release preview)](https://help.salesforce.com/s/articleView?id=cc.b2c_json_ld_structured_data.htm&language=en_US)