Use Customized Web Data Streams to Capture Engagement Data in Data 360 for Salesforce Personalization

We’ve improved the Marketing Cloud Personalization metadata transfer tool to include custom web data streams. Use these streams to more efficiently transfer your current Marketing Cloud Personalization behavioral events, identity, and contact point email data to Data 360 for use by Salesforce Personalization. To help facilitate metadata transfer, we’ve included a new profile engagement metadata transfer data kit (Persnl <dataset_name> Prfl Engmt Metadata Transfer) in the .zip file generated by the metadata transfer tool.

Where: This change applies to Lightning Experience in Professional, Enterprise, Unlimited, and Developer editions with the Salesforce Personalization add-on.