Drive engagement with new interactive message templates for time-sensitive offers, business contacts, and stickers. Customers in Brazil can now receive payment options directly in the chat. Also, improve your delivery rates for marketing templates with Marketing Messages Lite.
Where: These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Growth and Advanced editions.
Share Business Contact Details via Chat
To quickly transmit detailed personal or organizational information directly through WhatsApp, use Contact messages. Include details such as name, phone number, email, address, and organization titles for seamless customer follow-up.
SEE ALSO | Salesforce Help: Send Contact Details
Send Time-Sensitive Offers
Engage customers with time-sensitive promotions and coupons directly through WhatsApp. This new interactive message template includes an expiration setting on offers, which can encourage quick action and boost sales.
SEE ALSO | Salesforce Help: Send Limited-Time Offers
Enhance Conversations with Stickers
Elevate WhatsApp session messages by adding curated stickers, offering a fun and visual way to respond to customers. Marketers create these stickers in WEBP format, and then upload them to Content Builder in Marketing Cloud Next or a public hosting service to get a secure URL. After you send the stickers, your customers can download and forward them.
SEE ALSO | Salesforce Help: Send Stickers in WhatsApp Session Messages
Optimize Marketing Message Delivery with MM Lite
To maximize the effectiveness of WhatsApp marketing initiatives, enable Marketing Messages Lite (MM Lite) Setup. These optimizations for outbound marketing template messages are provided by Meta to achieve up to 5% better delivery rates and potentially higher return on ad spend.
SEE ALSO | Salesforce Help: Enable MMLite in WhatsApp
Send Payment Options in WhatsApp (Brazil Only)
WhatsApp payment message templates now support sending payment options to customers. Configure up to two payment methods, including Pix, Boleto, or Payment Links. This message template is currently available only for Brazil.
SEE ALSO | Salesforce Help: Send Payment Options in WhatsApp