---
schema_version: "1"
id: 11dbb2aca6187d763c96456687afc3992fc5b8e156bc560c324f721c559f5072
title: Enhance WhatsApp Conversations with New Message Types and Optimization
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_mktg_whatsapp.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_whatsapp.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c51a952b9c3679af4511ec16af3b65231763200eb5f3834f8851da7c6bcac601
description: Drive engagement with new interactive message templates for time-sensitive offers, business contacts, and stickers. Customers in Brazil can now receive payment options directly in the chat. Also, improve your delivery rates for marketing templates with Marketing Messages Lite.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Enhance WhatsApp Conversations with New Message Types and Optimization

Drive engagement with new interactive message templates for time-sensitive offers, business contacts, and stickers. Customers in Brazil can now receive payment options directly in the chat. Also, improve your delivery rates for marketing templates with Marketing Messages Lite.

**Where:** These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Growth and Advanced editions.

## Share Business Contact Details via Chat

To quickly transmit detailed personal or organizational information directly through WhatsApp, use Contact messages. Include details such as name, phone number, email, address, and organization titles for seamless customer follow-up.

SEE ALSO | _Salesforce Help_: [Send Contact Details](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_whatsapp_contacts.htm&language=en_US)

## Send Time-Sensitive Offers

Engage customers with time-sensitive promotions and coupons directly through WhatsApp. This new interactive message template includes an expiration setting on offers, which can encourage quick action and boost sales.

SEE ALSO | _Salesforce Help_: [Send Limited-Time Offers](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_whatsapp_contacts.htm&language=en_US)

## Enhance Conversations with Stickers

Elevate WhatsApp session messages by adding curated stickers, offering a fun and visual way to respond to customers. Marketers create these stickers in WEBP format, and then upload them to Content Builder in Marketing Cloud Next or a public hosting service to get a secure URL. After you send the stickers, your customers can download and forward them.

SEE ALSO | _Salesforce Help_: [Send Stickers in WhatsApp Session Messages](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_whatsapp_contacts.htm&language=en_US)

## Optimize Marketing Message Delivery with MM Lite

To maximize the effectiveness of WhatsApp marketing initiatives, enable Marketing Messages Lite (MM Lite) Setup. These optimizations for outbound marketing template messages are provided by Meta to achieve up to 5% better delivery rates and potentially higher return on ad spend.

SEE ALSO | _Salesforce Help_: [Enable MMLite in WhatsApp](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_whatsapp_contacts.htm&language=en_US)

## Send Payment Options in WhatsApp (Brazil Only)

WhatsApp payment message templates now support sending payment options to customers. Configure up to two payment methods, including Pix, Boleto, or Payment Links. This message template is currently available only for Brazil.

SEE ALSO | _Salesforce Help_: [Send Payment Options in WhatsApp](https://help.salesforce.com/s/articleView?id=mktg.mktg_content_whatsapp_contacts.htm&language=en_US)