Use UTM links to track the performance of your SMS campaigns and simplify how you acquire short codes for the United States and Canada.
Where: These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Growth or Advanced edition and an add-on for Salesforce Message Credits for SMS.
Enhance SMS Tracking with UTM Links
Now, create and use UTM links to track the performance of your SMS campaigns and identify which SMS messages drive the most traffic and conversions. Build personalized URLs with standard UTM and custom parameters while creating your SMS messages. This new enhancement reduces manual errors, helping you make data-driven decisions to enhance your SMS campaign strategies.
Procure Short Codes for the United States and Canada
You can now request short codes for the United States and Canada directly in Marketing Cloud Setup. This automated enhancement significantly reduces turnaround time and provides full visibility into the short code procurement lifecycle.
SEE ALSO | Salesforce Help: Request a Code for the United States and Canada