Enhance your campaign reach and engagement with improved dashboards for mobile app performance and message deliverability. Use the new Conversion Analytics dashboard to measure attribution and outcomes.
Where: These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Growth and Advanced editions.
Gain Deeper Insights into Mobile App Metrics
Monitor mobile app campaign performance with unified dashboards for in-app messaging and push notifications. To view metrics specific to iOS or Android, marketers can now filter by platform. Plus, track delivery rates, dismissals, and CTA clicks to identify issues and improve marketing strategies.
SEE ALSO | Salesforce Help: Metrics Formulas for Marketing Cloud Next
Track Deliverability Metrics for SMS, WhatsApp, and Mobile Push
You can now identify underperforming campaigns for SMS, WhatsApp, and Mobile Push by using the Low-Performing Campaign view. Apply delivery status filters to visualize activity trends and uncover reasons for unsuccessful deliveries.
SEE ALSO | Salesforce Help: Metrics Formulas for Marketing Cloud Next
Measure Campaign Effectiveness with Conversion Analytics Dashboards
Gain insights into your marketing campaigns with the new Conversion Analytics dashboard. Track how email and SMS outreach drives specific outcomes, such as orders placed or form fills over a 30-day conversion window. To identify which messages convert customers most effectively, filter by First Touch or Last Touch attribution models.
SEE ALSO | Salesforce Help: Metrics Formulas for Marketing Cloud Next