---
schema_version: "1"
id: b76f658e4e6578348084e6efaacb2a1225eda0b2323dfc6ab4563fd8e4e58f91
title: Drive Better Outcomes with Improved Reporting Tools
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_mktg_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mktg_analytics.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: fb41fa64da9f5171f4437edd2198b5a7203122de5ede445b1ad891775fc68d74
description: Enhance your campaign reach and engagement with improved dashboards for mobile app performance and message deliverability. Use the new Conversion Analytics dashboard to measure attribution and outcomes.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Drive Better Outcomes with Improved Reporting Tools

Enhance your campaign reach and engagement with improved dashboards for mobile app performance and message deliverability. Use the new Conversion Analytics dashboard to measure attribution and outcomes.

**Where:** These changes apply to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next Growth and Advanced editions.

## Gain Deeper Insights into Mobile App Metrics

Monitor mobile app campaign performance with unified dashboards for in-app messaging and push notifications. To view metrics specific to iOS or Android, marketers can now filter by platform. Plus, track delivery rates, dismissals, and CTA clicks to identify issues and improve marketing strategies.

SEE ALSO | _Salesforce Help_: [Metrics Formulas for Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting_formula_reference.htm&language=en_US)

## Track Deliverability Metrics for SMS, WhatsApp, and Mobile Push

You can now identify underperforming campaigns for SMS, WhatsApp, and Mobile Push by using the Low-Performing Campaign view. Apply delivery status filters to visualize activity trends and uncover reasons for unsuccessful deliveries.

SEE ALSO | _Salesforce Help_: [Metrics Formulas for Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting_formula_reference.htm&language=en_US)

## Measure Campaign Effectiveness with Conversion Analytics Dashboards

Gain insights into your marketing campaigns with the new Conversion Analytics dashboard. Track how email and SMS outreach drives specific outcomes, such as orders placed or form fills over a 30-day conversion window. To identify which messages convert customers most effectively, filter by First Touch or Last Touch attribution models.

![Conversion analytics dashboard in marketing performance](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-salesforce_release_notes-260-0-0-production-enus/ba62a63b-6cd1-440e-8d24-e867afab0363/salesforce_release_notes/images/rn_mktg_conversion_analytics.png)

SEE ALSO | _Salesforce Help_: [Metrics Formulas for Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=mktg.mktg_reporting_formula_reference.htm&language=en_US)