We’ve upgraded the Paid Media Optimization Agent to help you make smarter decisions, optimize campaigns efficiently, and act on insights with speed and clarity.
Where: These changes apply to Lightning Experience in Salesforce Enterprise, Performance, Unlimited, and Developer editions with Marketing Intelligence in Marketing Cloud Next.
Create Goals Based on Agent Recommendations
The Paid Media Optimization agent now recommends goals that align with your filtered data and optimized metrics after campaign optimization is complete. Create these goals directly from the agent, and they appear in the Goals tab where marketers can view or edit them. This enhancement makes it easy to turn optimization recommendations into trackable objectives and monitor performance without extra setup.
Optimize Campaigns by Marketing Objectives
Identify which campaigns support your top objectives, review spend for low performing ads, and use the insights to improve performance. See where your budget has the most impact and make faster decisions that improve results across channels.