---
schema_version: "1"
id: 0bf10ff6c1f6cf0cb4fa43e2fb07f3d2c5f5bef69534ccbf04fbcf7efd493b22
title: Improve Results with the Enhanced Paid Media Optimization Agent
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_mc_mi_ai.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_ai.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: df4d72fdeb6588bcf09deeeca535281cd552dc031aa322ed4ee21f180e5b0133
description: We’ve upgraded the Paid Media Optimization Agent to help you make smarter decisions, optimize campaigns efficiently, and act on insights with speed and clarity.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Improve Results with the Enhanced Paid Media Optimization Agent

We’ve upgraded the Paid Media Optimization Agent to help you make smarter decisions, optimize campaigns efficiently, and act on insights with speed and clarity.

**Where:** These changes apply to Lightning Experience in Salesforce Enterprise, Performance, Unlimited, and Developer editions with Marketing Intelligence in Marketing Cloud Next.

## Create Goals Based on Agent Recommendations

The Paid Media Optimization agent now recommends goals that align with your filtered data and optimized metrics after campaign optimization is complete. Create these goals directly from the agent, and they appear in the Goals tab where marketers can view or edit them. This enhancement makes it easy to turn optimization recommendations into trackable objectives and monitor performance without extra setup.

## Optimize Campaigns by Marketing Objectives

Identify which campaigns support your top objectives, review spend for low performing ads, and use the insights to improve performance. See where your budget has the most impact and make faster decisions that improve results across channels.