Sync engagement and conversion events from WhatsApp channels to Meta using the Meta Conversions API (CAPI) in Data 360. Track real-time interactions and improve ad attribution with these events.
Where: This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.
When: This feature is available starting in April 2026.
Who: Users need an Ad Audience license and the Data Cloud Architect or Data Cloud Activation Manager permission set to create integrations with Meta CAPI.
Why: Previously, WhatsApp interactions weren't easily linked to ad performance.Build precise custom audiences and lower your Cost per Acquisition (CPA) by providing Meta a complete picture of the customer journey. Use events such as product inquiries, catalog views, and completed bookings to link interactions to ad performance.
How: Configure a DMO activation to a Meta Conversion API Target, and select Business Messaging - WhatsApp in the Source picklist.