---
schema_version: "1"
id: 20c77a358d3ad089bf25c3fd1880de4fef00e36ff64aa213f0bd745501ee449d
title: Sync WhatsApp Engagement and Conversion Events to Meta using CAPI
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_cdp_2026_spring_ad_audiences_meta_capi_whatsapp.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_cdp_2026_spring_ad_audiences_meta_capi_whatsapp.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 97fc6ef8311790e7f6c84c4b6d0cfaea1cad19396b9e3d1bc4448d2b77f215c1
description: Sync engagement and conversion events from WhatsApp channels to Meta using the Meta Conversions API (CAPI) in Data 360. Track real-time interactions and improve ad attribution with these events.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Sync WhatsApp Engagement and Conversion Events to Meta using CAPI

Sync engagement and conversion events from WhatsApp channels to Meta using the Meta Conversions API (CAPI) in Data 360. Track real-time interactions and improve ad attribution with these events.

**Where:** This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.

**When:** This feature is available starting in April 2026.

**Who:** Users need an Ad Audience license and the Data Cloud Architect or Data Cloud Activation Manager permission set to create integrations with Meta CAPI.

**Why:** Previously, WhatsApp interactions weren't easily linked to ad performance.Build precise custom audiences and lower your Cost per Acquisition (CPA) by providing Meta a complete picture of the customer journey. Use events such as product inquiries, catalog views, and completed bookings to link interactions to ad performance.

**How:** Configure a DMO activation to a Meta Conversion API Target, and select **Business Messaging - WhatsApp** in the Source picklist.