Monitor the reach of your advertising efforts by viewing the match count for your activations. Match count identifies the number of users from your segment found in the advertising platform. This enhancement applies only to audience segments activated to advertising platforms included with the Ad Audience license. Use this metric to make sure that you're targeting the expected number of users.
Where: This change applies to Lightning Experience in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.
When: This functionality is available starting in February 2026.