A suppression list omits prospects from list emails or engagement programs. Use
suppression lists to prioritize engagement programs, prevent emailing prospects content that isn’t
relevant to them, and to avoid emailing prospects too often. You can use any non-test list as a
suppression list. Designate the list as a suppression list when building an email or engagement
program.
Required Editions
| Available in: All Account
Engagement Editions |
Keep these considerations in mind when using suppression lists.
- A suppression list works well for suppressing prospects in bulk. To suppress an individual
prospect, use the Do Not Email field on the prospect record.
- You can use a static or dynamic list as a suppression list. A static list doesn’t update
automatically and is best for suppressing a specific set of prospects. If you want your
suppression list to update automatically based on criteria that you define, use a dynamic
list.
- List emails and engagement programs deduplicate recipient lists. If you select two or more
lists for a list email or engagement program and the same prospect, the prospect receives only
one email. Account Engagement also deduplicates when multiple prospects have the same email
address on the lists. You don’t need a suppression list in this scenario.
- Sending the same email template again doesn’t automatically deduplicate the prospects from
the previous sending. Building an engagement program with similar content to one that a prospect
previously received doesn’t deduplicate the prospect. Use a suppression list in these
scenarios.
- Prospects who are opted out or marked Do Not Email are suppressed from marketing emails by
default.
- Emails that reference a deleted suppression list continue to treat the associated
prospects as suppressed, meaning no emails are sent to them. To prevent this suppression in
upcoming emails, the list must be manually removed from those specific emails.
- Create a Dynamic Suppression List
To prevent your customers from experiencing marketing fatigue, space out the timing of your emails with a suppression list. Create a dynamic list with a rule type that filters based on the recency and frequency of email sends.
