Multivariate Test Reports

A Multivariate Test report shows how each test version of a landing page performed and which one is the winner. The report includes the page URL, page name, views, and conversions.

Required Editions

Available in: All Account Engagement Editions

To view a Multivariate Test report, select Reports (Account Engagement Reports in the Lightning app), and then Marketing Assets | Landing Pages. Scroll to the Multivariate Test Statistics table.

Each time a multivariate test is changed, a new version of the test appears in the Multivariate Test Periods Statistics table. Previous versions have a timestamp in the Archived column.