This add-on package offers engagement and email client reporting, which enhance built-in email marketing testing and metrics.
Required Editions
| Available in: Account Engagement Plus, Advanced, and Premium Editions |
| Available for an additional cost in: Account Engagement Growth Edition |
Engagement Reporting
Advanced analytics appear on the standard email marketing report. Data for emails older than 14 months aren’t recorded.
The Interaction tab contains engagement and activity metrics, which gauge how much time a recipient spent with your email. Total Email Engagement shows metrics for everyone who received your email. Opened Email Engagement shows metrics for people who opened your email.
- Glanced or Unread Percentage
- The email was open for less than 2 seconds.
- Skimmed Percentage
- The email was open 2–8 seconds.
- Read Percentage
- The email was open for 8 seconds or more.
The graphs and tables on the Email Clients tab show which email clients and operating systems are used to open the list emails. To get more information about each email client, click the pie chart.