Help Prospects Resubscribe to Account Engagement Emails

Set up an automated prospect resubscribe prompt for your forms to let unsubscribed prospects opt back into receiving your marketing emails. After you enable Prospect Resubscribe and choose an email template, we ask unsubscribed prospects if they want to receive a resubscribe email when they fill out a form. An Account Engagement admin can customize the default resubscribe messaging globally, and a marketing user can control the messaging on individual forms. Prospect Resubscribe isn’t available for form handlers.

Required Editions

Available in: All Account Engagement Editions

Note To use this feature, Handlebars Merge Language (HML) must be enabled for your business unit.

• Considerations for Prospect Resubscribe
  When a prospect resubscribes to receive emails, some record field settings change. Review these considerations before enabling prospects to resubscribe in Account Engagement.
• Enable Prospect Resubscribe
  To add a prospect resubscribe prompt on all your forms in Account Engagement, customize the messaging in your business unit settings.
• Customize or Disable Resubscribe Messaging
  After an admin enables automated prospect resubscribe for Account Engagement forms, marketing users can customize the messaging on each form. If resubscribe messaging isn’t needed for a particular form, the marketing user can disable it.