Prospects with a mailability status of Operational Emails Only aren’t eligible to receive
marketing emails from Account Engagement. However, if an admin enables operational email sending,
these prospects can still receive emails that are considered critical, such as order confirmations
or legal notifications. Operational emails can be sent as list emails and through Engagement
Studio. They can’t be sent using automation rules.
Required Editions
| Available in: All Account
Engagement Editions |
What Counts as Marketing Email?
Here are some examples of operational emails versus marketing (or promotional) emails.
| Operational |
Marketing |
| Critical system changes that require users to do something |
Product update and improvement announcements |
| Shipping information and invoices |
Webinar invites and reminders |
| Terms of service changes |
Permission passes |
| Order confirmations |
Holiday card emails |
| System status notices |
Blog content updates |
| Legally required notifications |
Surveys |
| Internal company emails |
Event reminders |
- Enable Operational Email Sending
When you send critical notifications and other operational messages, you want to reach all your customers—not just people who have opted in to receive marketing email from you. Turn on operational email sending to bypass opt-in status for certain types of messages.
- Operational Emails in Engagement Studio Limitations
Operational emails can be sent directly from Engagement Studio. Sending operational emails bypasses prospect opted-in status, so only non-marketing emails can be sent. You can filter your Engagement Studio screen to find programs with Operational Emails.
