Multivariate tests let you compare the effectiveness of different landing pages over a time and determine the top performer. You can test classic and builder landing pages.
Required Editions
| Available in: All Account Engagement Editions |
| User Permissions Needed | |
|---|---|
| To create a multivariate test: | Account Engagement Administrator role |
Before you create a multivariate test, make sure that you’ve created the landing pages you want to test.
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Open the Multivariate Tests page.
- In Account Engagement, select Marketing | Landing Pages | Multivariate Tests.
- In the Lightning app, select Content and then Multivariate Tests.
- Click + Add Multivariate Test.
- Name the test.
- Choose a campaign.
- Choose the landing pages that you want to compare, and adjust the page’s weight.
- When finished, click Create Multivariate Test.
Copy the multivariate test’s link from the summary page, and use it instead of the individual landing page links. The multivariate link shows one of the selected landing pages to prospects. To test your multivariate test, clear your cookies after clicking the link, or use an incognito browser. To end a multivariate test, delete it.