Forms and form handlers are different. You design and manage hosted forms in Account Engagement. Form handlers connect your external forms so that you can funnel prospect information into Account Engagement. Review the features to determine which form type you want to use.
| Feature | Form | Form Handler |
|---|---|---|
| Prevents data duplication |
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| Validates email addresses |
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| Provides progressive profiling |
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| Protects against bots |
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| Integrates with third-party forms |
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| Maintains current lead flow |
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| Integrates with Salesforce Web-to-Lead forms |
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| Supports custom front-end editing |
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| Provides form views and error data |
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| Provides field-level change audits for prospects |
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| Integrates with landing pages |
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| Base automation rules on form views |
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| Base automation rules on form completions |
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| Sends autoresponder emails |
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| Redirects to a success page |
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| Displays Thank You content after form submission |
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| Supports Resubscribe |
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