Online forms are easy targets for bots and can fill your database with spam prospects.
Choose from built-in and optional solutions for bot protection. You can turn on reCAPTCHA for
marketing forms and landing pages to limit the number of spam submissions, but its protection
doesn’t eliminate all spam.
Required Editions
| Available in: All Account
Engagement Editions |
Honeypot Technique
All hosted forms have built-in bot protection by using a negative CAPTCHA called a honeypot.
It’s an invisible field that your prospects can’t see. Bots do see this field, and they complete
it. When the honeypot field has a value, the form submission is rejected.
Conditional CAPTCHA
Sophisticated bots can bypass a honeypot, so marketing forms also use a conditional CAPTCHA.
Account Engagement pings a database of IP addresses known for spam when a visitor views a
marketing form or landing page. Visitors coming from an IP known for spam see a CAPTCHA. If the
IP address is considered safe, the form appears without a CAPTCHA. The conditional CAPTCHA stops
bots, but humans don’t see it, and your conversion rates don’t suffer.
reCAPTCHA
If you want more bot protection, you can add a reCAPTCHA for all prospects. Enable it on the
Advanced tab of the Look and Feel step in the form wizard.
