Engagement and Activity Report Metrics

The Engagement and Activity report shows how your recipients engage with your email. The data is collected in aggregate and available to you as percentages based on total email opens.

Required Editions

Available in: Account Engagement Plus, Advanced, and Premium Editions Available for an additional cost in: Account Engagement Growth Edition

Metrics

Glanced or Unread Percentage
The email was open fewer than 2 seconds.
Skimmed Percentage
The email was open 2–10 seconds.
Read Percentage
The email was open for 10 seconds or more.