A dedicated sending IP address gives you full control of your email sending, so you’re
fully responsible for the reputation of your own IP address.
Required Editions
| Available in: Account Engagement Advanced and Premium
Editions
|
|
Available
for an additional cost in: Account Engagement Plus
Edition
|
We recommend a dedicated IP if you send over 100,000 emails per month. If you send over 250,000
emails per month, a dedicated IP is required. Shared IP addresses are best for lower-volume or
inconsistent senders.
A dedicated sending IP offers some benefits for high-volume senders.
- A dedicated IP address gives you more control over your sending reputation. On a shared IP
address, you’re affected by the sending practices of everyone on the address.
- In industries with heightened security, like banking and defense, a dedicated sending IP
address is more likely to be allowlisted than a shared address. When your sending IP address is
allowlisted, your emails are more likely to stay out of the spam folder.
