When a receiving email server can’t deliver a message, the message is bounced back to
Account Engagement. Depending on the reason, the returned email is recorded as either a hard or
soft bounce. A prospect can have one hard bounce or up to five soft bounces before their
mailability status becomes Undeliverable. After you resolve a bounce issue, you can reset the
bounce count on a prospect’s record.
Required Editions
| Available in: All Account
Engagement Editions |
| User Permissions Needed |
| To reset bounces on a prospect record: |
Account Engagement Administrator or Marketing
role
|
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Open the prospect record.
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In the Mailability section, click Reset for either soft or hard
bounce detected.
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In the confirmation window, click Reset.
After bounces are reset, the prospect’s mailability status is updated. If the next email sent
to the address returns a hard or soft bounce, the prospect’s status changes to
Undeliverable.
