Conditional Group Prospect Criteria

To add conditional completion actions to assets, create a conditional group based on prospect criteria. The criteria are available in the first dropdown when you add a conditional group.

Required Editions

Available in: All Account Engagement Editions

Criteria	Definition
Prospect account field	Filters prospects based on the value of a prospect account field. Prospects must have an account to match, even if the criteria uses the “doesn’t contain,” “isn’t,” or “is empty” operators.
Prospect assigned user	Filters prospects based on the user the prospect is assigned to.
Prospect assignment status	Filters prospects based on whether the prospect is assigned to a user or queue.
Prospect CRM campaign	Filters prospects based on the prospect’s Salesforce campaign. Prospects must be associated with at least one Salesforce campaign, even if the criteria uses the “doesn’t contain” operator.
Prospect campaign	Filters prospects based on an Account Engagement campaign.
Prospect CRM campaign status	Filters prospects based on the status of the prospect’s Salesforce campaign.
Prospect CRM status	Filters prospects based on the status of the prospect’s synced CRM record.
Prospect custom field	Filters prospects based on the value of a custom field on the prospect record.
Prospect custom redirect	Filters prospects based on a custom redirect click.
Prospect default field	Filters prospects based on the value of a default field on the prospect record.
Prospect email opens	Filters prospects based on whether a prospect has opened an email within a given number of days or weeks.
Prospect email status	Filters prospects based on whether the user’s email status is Opted Out, Do Not Email, Hard Bounce Detected, or Soft Bounce Detected.
Prospect form	Filters prospects based on a form view or submission. If the form is on an Account Engagement landing page, use prospect landing page for the rule instead.
Prospect form handler	Filters prospects based on a form handler submission.
Prospect grade	Filters prospects based on a prospect’s grade.
Prospect landing page	Filters prospects based on a landing page view or embedded form submission.
Prospect list	Filters prospects based on a prospect’s list membership.
Prospect opportunity status	Filters prospects based on a prospect’s opportunity status.
Prospect public list opt-in status	Filters prospects based on whether a user is opted in or out of a public list from the email preference center.
Prospect score	Filters prospects based on a prospect’s score.
Prospect tag	Filters prospects based on what tags are applied to a prospect.